Rise of the Aztec Code
The Aztec 2D bar code has been making waves lately, and we have had quite a few requests and sales to various parts of the world for our decoder. Invented by HHP (Welch-Allyn) many years ago, Aztec is a public domain symbology.
Historically, Aztec is not as popular as Data Matrix (US/EMEA Markets), nor QR Code (Asia/Oceania Markets), but a recent surge in requests have come from Eastern European nations. Ranking these three 2D symbologies, QR seems to be the best suited for most applications (especially cell phone) with its 3 square bulls-eye finders and embedded finders in larger QRs. Aztec has a nice square bulls-eye finder smack in the middle of the code making it easy to identify.
Is there a good reason for the surge in Aztec's usage in applications? It appears that Russia is using it in Postal applications, and it has some usage in Document Imaging applications as well. I would like to hear from you on other applications, or your thoughts on "why" there is a perceived surge. We'll certainly keep tabs on other applications as we learn more from our customers,but for the most part, our customer's tend to be tight-lipped on how and where our software is used. Why are they tight-lipped? General feedback is that they feel they have their hands on the best decoder in the market, and they don't want their competition to know their secret. This keeps us from expanding our partner list, as most want to remain anonymous.