Browse by Tags

Omniplanar - Premium Product, Premium Price, The Right Choice.
04 June 07 10:25 PM | Garrett Russell | 2 comment(s)

After coming out of a seminar on pricing, and as I pondered why we don't have 100% market share in bar code decoding software, I looked back on some of the recent opportunities that we did not win. In each case, our premium price had something to...

Filed under: bar code, barcode, robust, technical support, images, pricing

View from the Top
18 May 07 07:13 PM | Garrett Russell | with no comments

When Omniplanar's parent company, Metrologic , purchased Omniplanar from some really smart guys from Princeton, NJ in September of 2004 and gave me the opportunity to run the company, I was ecstatic. Some might consider inheriting a company with a...

Filed under: omniplanar, bar code, 1D, object recognition, 2D, barcode, metrologic