From The President's Desk - All Comments

re: Omniplanar - Premium Product, Premium Price, The Right Choice.

Garrett Russell — Tue, 08 Jan 2008 19:54:58 GMT

Thank you for the feedback. For many years, Omniplanar was well known in the Automatic Identification Industry (AIDC) as a supplier of the best decoder for reading bar codes (1D, 2D & Postal) in the market, however the ownership did not promote or market their product beyond AIDC.

We have spent the last year and a half increasing our brand awareness outside of the AIDC market and are concentrating on other markets. Our support portal and blog are just some of the tools we are using to increase brand recognition.

We are confident that once you test our decoder, that you will be pleased with the performance, as we are significantly superior to the companies you mentioned above in both speed and recognition.

What bar code symbologies are you looking to read?

Have you downloaded our trial software?

If so, do you have any feedback on our performance?

I look forward to your response, and again, thank you for your comments.

re: Omniplanar - Premium Product, Premium Price, The Right Choice.

mdornseif — Tue, 08 Jan 2008 19:42:48 GMT

An other reason for not 100% market penetration: you are HARD to find on the internet. I have been shopping for barcode decoding libraries for some time now but never happened to come across Omniplanar. I found ClearImage, DocBridge Mill, Softek Barcode Reader Toolkit, Stecos barcode SDKs, RBarcode Vision, mvIMPACT and lots of GPL Software. I liked none of them. Now I found SwiftDecoder and it looks very nice. So obviously my searenginf-foo sux or your Internet visibility is ... not perfect.

re: Rise of the Aztec Code

Jamie Stallings — Wed, 28 Nov 2007 20:09:42 GMT

Garrett As a manufacturer of RFID/Barcode printers and Integration Solutions, I also have noticed an increase in the use of Aztec especially within the US Healthcare vertical where it is quickly becoming the 2D symbology of choice. This, I believe, is due primarily to not needing a quite zone thereby allowing the stacking of the code which yields a greater first attempt read success rate. This is increasingly important when used in conjunction with a Patient ID band since stacking allows many instances of the code to be printed without regard to a quite zone. This increases the likelihood of a successful read without the need to disturb the patient or to contort the patient’s arm or band increasing efficiency. I also believe that the symbology chosen for the band will likely migrate across the facility’s system i.e. Pathology, Hematology, and EMR’s, and will increase the usage of Aztec into these departments as well. Although the amount of alpha characters the symbology can ‘hold’ is less than QR, 3067 vs 4296, which may offer some challenges in the Asian markets; it exceeds the capacity of Data Matrix giving it a competitive advantage in the US and EMEA markets. This coupled with the ability to disregard quite zones makes it perfect, not only for Healthcare but many applications as well.